August 9, 2025
Year
2025
Client
Buy the Same Token
TECHNOLOGY
Shopify, Klaviyo, Figma
Product Duration
Ongoing
While Buy The Same Token had a passionate customer base and unique product line, its email marketing lacked the structure and sophistication needed to maximize sales. The absence of a strategic, automated system led to:
Limited Revenue from Email – Without optimized flows or consistent campaigns, email was underperforming compared to its potential as a high-ROI channel.
Missed Sales Opportunities – Lack of segmentation and automated lifecycle messaging meant engaged customers weren’t receiving timely, relevant offers.
Inconsistent Campaign Execution – Irregular sends and generic content limited engagement, leaving a significant portion of the audience inactive.
The email marketing overhaul focused on building a high-performing, brand-consistent revenue channel that balanced engaging creative with data-driven strategy. Every automation, campaign, and segmentation decision was made to deepen customer relationships while maximizing sales.
High-Impact Automation Build-Out – Designed and launched key lifecycle flows, including Welcome, Cart Abandonment, Checkout Abandonment, and Post-Purchase, to drive sales 24/7.
Strategic Campaign Execution – Implemented a consistent 2–3 campaigns per week cadence with compelling visuals, themed promotions, and engaging copy to keep customers active and buying.
Advanced Segmentation & Targeting – Created audience segments based on purchase behavior, engagement, and product interest to deliver highly relevant, personalized messaging.
Performance-Driven Creative – Built visually appealing email templates with brand-aligned design, optimized CTAs, and mobile-friendly layouts for maximum impact.
Revenue-Focused Optimization – Applied A/B testing on subject lines, send times, and creative elements to continually improve open rates, click-throughs, and conversions.
The email marketing overhaul delivered immediate, measurable improvements to Buy The Same Token’s sales performance, engagement, and overall revenue contribution:
43% of Total Store Revenue from Email – Email became the brand’s single most profitable channel, achieving its highest-ever revenue share.
£14,872.63 in Attributed Revenue in One Month – Generated from just four of nine planned flows plus strategic weekly campaigns.
£7,558.11 in Automated Flow Revenue – Lifecycle flows worked around the clock to convert abandoned carts, welcome new customers, and drive repeat purchases.
£7,314.52 in Campaign Revenue – Consistent, targeted campaigns boosted engagement and sales from both new and returning customers.
Record-High Engagement Rates – Personalized messaging and improved targeting led to stronger open and click-through rates across all email activity.
Through a strategic email marketing transformation, Buy The Same Token turned Klaviyo into a high-performing, always-on sales engine. The new system not only elevated the brand’s customer experience but also created a scalable foundation for sustained revenue growth in the competitive tabletop gaming market.
